Gubi → Unconventional Living
GUBI is a design house renowned for designing, developing and marketing a daring and elegant collection of furniture, lighting and interior objects that resonates across the globe. Its signature pieces evoke emotion and tell meaningful stories that make them both timeless and enduring. GUBI brings forgotten icons of the past together with tomorrow’s classics. The result is a visionary collection that spans almost 100 years of history and is sold all over the world.
Gubi are on a continual quest. A journey. Fuelled by a passion to discover overlooked icons from the past and future icons in the making, they’ve made a distinctive name for themselves in the international design arena as a dynamic design force to be reckoned with.
Designs such as GamFratesi’s Beetle chair that is being well received by end-consumers as well as interior architects, re-edition of the innovated C-Chair by Marcel Gascoin, the Grand Piano Sofa with musical form and sculptural silhouette, the highly graphic design construction three-legged model, to Pacha lounge chair that represents Paulin’s philosophy of low-level living; a modern way of living and sitting on the floor.
Gubi is well known for its lights with icon pieces such as Multi-Lite Pendant that embraces the golden era of Danish design with its characteristic shape of two opposing outside, mobile shades that enable creating a personal installation. In Gubi lights we find a blend of geometrical forms mixing with curves, natural or metallic materials and imaginative elegant shapes.
Signature designs such as the Adnet or Randaccio mirrors, cabinets , coat racks, bowls, pots to innovative shelving units to sphisticated and sculptural consoles.
Gubi see themselves as treasure hunters, where curiosity, courage and intuition are key components for their success. They believe design is all about discovering gems and following your instincts. It involves travelling, searching and finding long-lost remnants from the past as well as contemporary, cutting-edge designs from new artists on the horizon.
Fuelled by this passion, the result is an intercontinental portfolio of furniture and lighting that blurs the lines between the past and the future.