3 days of design has its roots in an old warehouse in Nordhavn, where it started as a joint initiative by four local brands:Montana, Erik Joergensen Anker & co and Kvadrat. In 2013, 3 days of design premiered, initially as a platform for these brands and an opportunity for them to invite guests into their world. It was, what Signe calls the three-day run “con amore project.”All participating brands contributed in the way they could; some with money, some by inviting journalists. This sense of collaboration was new for many in the industry. Signe remembers that it was also part of her tasks to create a feeling of togetherness and to help people understand that it is okay to share.“This is the time to get to know the designers, the craftsmen, the passionate people behind the brand, and to learn about the hard work behind the product and why you should surround yourself with objects, what they mean to you.” The event takes place usually in Spring, around late May. However, this year’s edition has been postponed to September 3th-5th due to restrictions surrounding COVID-19. Honouring this year’s theme of the circular economy is artist Alfredo Häberli, whose abstract expression of the subject is featured in our 3daysofdesign graphic identity for 2020. The brands: &Tradition hosted two exhibitions, one at Kronprinsessegade 4 and the other, housed at the historic Lindencrone Mansion, showcases “The Home of A Collector” an exhibition spanning a century of design icons in collaboration with Bruun Rasmussen. Color, form and material intertwined in a compelling celebration of “Unconventional Living” in Gubi’s showroom during 3 Days of Design. Ferm LIVING opened the doors to their new and very first boutique and showroom. Carl Hansen & Søn invited us to participate in talks with international and Danish interior designers in several venues during 3daysofdesign. Fredericia Furniture shared the experience between spaces and a new concept in design essentials at Fredericia’s 100 m2 showroom, while enjoying panoramic views over Copenhagen. House of Finn Juhl opened the doors to their showroom, which for the occasion was transformed into an exclusive hotel pop-up with a bar and lounge, a hotel room and a dining area where they ‘ve experienced this year’s new relaunches. Secto Design was exhibiting at NYT I BO together with a selection of top Nordic brands. Erik Jørgensen invited visitors to the Copenhagen showroom, where new creations from Danish and international designers were in the spotlight. NORR11 unveiled the exhibition Lounge Living at their Copenhagen Showroom, including numerous new products as well as works-in-progress. Recorded at The Audo Residence, a hybrid space and home of MENU, during 3 Days of Design, we have heard designers, architects, editors, photographers, authors and creative entrepreneurs share their views on production, sustainability, design history and the new art of living. 3days of design is an exclusive event that’s open to the general public, attracting the press, editors, bloggers, buyers, designers, architects and design enthusiasts worldwide.
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